Apple has been in the news quite often these days. One could almost say they are the news. In 2010 alone they’ve sold a million iPads, sued and been sued, lost an iPhone prototype then got it back and have announced their entrance into the ad space. Apple seems to be in place to become the “man” rather than the underdog. Its quite sad when people can feel pity for Microsoft.
Behind Apples meteoric rise to this success are the millions of Apple customers who have proven their loyalty with every announcement and product launch. What is interesting is that these same people is what has caused Apple to become so “evil”.
I’ll begin with the “Mac-heads”. They are an affluent bunch and are decision makers. They are convinced that the product they are using is superior in a number of ways and they are not afraid to preach it. They are also not afraid to criticize those who do not fall in rank. I should know, I was one of them until quite recently.
Full Disclosure: I own a Macbook. I love it to death. Apple has designed some of the most beautiful and intuitive tech products in existence. I will NOT argue this point.
What I have to call into question for the less tech inclined crowd that people are become horrified by Apple’s business practices and company culture.